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Clanfield Co-op Store ‘Foodprint’ initiative

  • Author: Southern co-op
  • Published: 3rd December 2019
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 Clanfield Co-op Store ‘Foodprint’ initiative 

A new waste reduction initiative is being launched at a local Clanfield convenience store with selected products past their ‘best before’ date being reduced to 20p. 

The 12 week trial of ‘Reducing our Foodprint’ launches on Monday 2 December at The Co-operative Food – Clanfield.

Customers will be able to purchase selected products up to a month beyond their ‘best before’ date as this date relates to quality, not the safety of the product.

As part of the independent, regional co-operative, Southern Co-op, this latest initiative builds on work already carried out to reduce the amount of products which are unsold because they have gone past their ‘use by’ date.

As part of its sustainability plan, 100% of store waste is already diverted from landfill including foods which are broken down to produce biogas and bio-fertiliser through anaerobic digestion.

Gemma Lacey, Director of Sustainability and Communications at Southern Co-op, said: “People are more aware than ever of the impact of unnecessary food waste. We want to go one step further and prove that a large number of products are still tasty and good enough to eat past their ‘best before’ date.

“We hope this will also raise awareness that there are products in the back of people’s cupboards which don’t need to be thrown away.

“According to national figures, UK households waste five million tonnes of edible food every year and together we can do more to keep edible food in the food chain.”

The Food Standards Agency (FSA) advises that products past their ‘best before’ date are safe to consume but may not be at the optimum quality intended by the producer. 

Clanfield Co-op Store

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Clanfield Co-op Store ‘Foodprint’ initiative

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