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ShopKind campaign promoting respect for shopworkers

  • Author: Clanfield Co-op
  • Published: 20th April 2021
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ShopKind campaign promoting respect for shopworkers

Local co-operative stores are joining in a national campaign launching today which asks people to ShopKind. The #ShopKind campaign, urges the public to be mindful of shopworkers' essential role in supporting people during these difficult times and emphasises that we should all treat workers and also other customers with respect, kindness and gratitude.

Southern Co-op, which operates The Co-operative Food stores across the south, is working with some of the UK's biggest retailers, the Home Office and independent charity Crimestoppers who have today launched a new and timely campaign urging the public to ShopKind after the reopening of more stores and shops across the country.

Mark Smith, Chief Executive at Southern Co-op, said: "Despite our colleagues going above and beyond to serve our customers and communities during the pandemic, they have still had to suffer verbal abuse, threats and violent attacks. We had nearly 18,000 reports of crime at our 201 stores in 2020 - an increase of 25% from 2019. This is unacceptable and must stop.

"While we continue to invest in and take action to protect our colleagues, the ShopKind campaign raises the public profile of this issue and is a positive message of support for retail workers across the country."

Two-thirds of retailers (65%) had experienced Covid-related threats, with the most common causes of abuse being: reminding customers to wear face coverings, reminding customers of social distancing measures and queueing outside stores.

Mark Hallas, Chief Executive of Crimestoppers said: "Our message today is clear - despite what is going on in anyone's life, no shop worker deserves to be treated badly, let alone verbally or physically abused, We're asking everyone to take a step back and think about the true value of these workers - supporting individuals, families and entire communities. So please ShopKind."

Crimestoppers: give crime information anonymously on 0800 555 111 or visit

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ShopKind campaign promoting respect for shopworkers

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